So what next for Business Link?

A really interesting article appeared in the Sunday Times on 6 June 2010. This was an interview with Mark Prisk the small firms minister who began to expand on thoughts first raised in opposition. With the cost of BL estimated at £190m pa can there be significant savings? Well for me the answer is a resounding YES! We have a great opportunity to radically reform business support in this country and my ideas would save c75% of the current BL budget.

The changes which have been mooted to the BL structure are to be welcomed. We do have a good relationship with BL as their main deliverers but we are keen to provide start up support directly once more and return to the enterprising economy last seen some 25 years ago. We are clear in our vision which has been consistent for many years:

- Information can be provided via an improved (over the already good) BL national website. This should be the first point of call for information on a number of business related topics and can perform a similar role to that of the universally acclaimed BBC site. This can be administered nationally under contract to an experienced website company. The budget for this can be agreed but should not be more than say 3% of the current national BL funding of £190m
- Those businesses which have reached a certain stage in their development, say 3 years, should be in a position to source and pay for any business support required. There may be exceptions at key stages such as first export, where generic support can be provided via the BL website and dedicated country export counsellors available via telephone, but in general the rule should be to let the market determine the support required. The budget for this is unlikely to exceed say 5% of the current BL funding.
- Start up support is absolutely vital in an era where the job market is likely to remain depressed for some time. Whilst support for unemployed people will be dealt with under the DWP programmes there is still a need for help for those who wish to leave the world of paid employment and seek self employment. These people are important as they leave vacancies to be filled and will in turn create employment via their own businesses. This is one element often overlooked in “self employment programmes” that on average every business created with help from an enterprise agency such as NWES will in turn create 2 new jobs. Currently BL pays lip service to start up support with a very low percentage of their funding going to support start up business. We would strongly support a separate start up programme to be delivered directly by the enterprise agency network for any individual who is not covered by the DWP programme. This could be delivered for approximately 10% of the current BL budget.
- There is a place for a national “enterprise in education” programme which will stimulate young people to harness their latent enterprising talent. This would require much discussion to agree on an acceptable way forward but should be a consideration for implementation during the lifetime of a parliament. Using our own experience this can be delivered in all secondary schools across the country for 5% of the BL budget.
- Beyond this we would suggest that there is little that should remain from the current BL offer. Therefore there are potential savings of 75% of the £190m currently spent - £140m. In turn we believe that the offer will be more transparent, that there will be little mourning in the business community beyond those with a vested interest, the savings in administration cots and bureaucracy in organisations such as RDA’s, and BIS could in turn be added to the cost savings.

Radical perhaps but now is the time to be bold - its over to you minister!

So was the NFEA conference worth it?

Without doubt! As always we were treated to an excellent conference, well organised, a good variety of speakers and relevant to the times. It was clear that there were fewer members than last year but those that did attend got more from the time invested, were from the leading agencies in the country and are those likely to survive the turbulent times ahead.

So what stood out? The theme of social ethos and commercial focus was a thread linking all of the elements and was best exemplified by Josephine Fairley founder of Green and Blacks. She was always going to get a great response by giving a bar of chocolate to every delegate beforehand! If anyone wants to know what happened to any uneaten bars ask Emma Chapman! Jo had a great story to tell from the germ of an idea to an exit strategy and the "adoption" of her business by Cadbury. The commercial reality was never far from the surface but this is a business with a social ethos underpinning everything that they did from sourcing to wrapping.

Whilst as always at NWES we are politically neutral the contrast between the two MP speakers at the conference was so marked as to be embarrassing. On day one we heard from Lorely Burt the Liberal spokesman and the general consensus was that she was somewhat out of her comfort zone, had only a fleeting knowledge of her brief, rambled on about a range of unrelated subjects and left everyone no clearer about her party policy on small business. When the party has a respected "hard hitter" such as Vince Cable it is all the more surprising that a "lightweight" was paraded before us. If you are going to speak at an event take the time to understand the audience, be focused and tell the listening delegates something new. I hope that Lorely matures into her brief because as one delegate said to me straight afterwards "god help us all if she ever wields any power"!

On day two we had Mark Prisk the Conservative Shadow. I am not exaggerating when I say that here was the best conference speech that we have ever had from a politician - certainly in my 12 years. Mark is obviously very at home with his portfolio, had taken the time to research the listening audience and gave us all something new. Not everything will have gone down well but we heard an honest appraisal of what can and cannot be done, how it will influence enterprise agencies and what we can expect from an incoming Conservative government. Irrespective of political leanings the audience seemed all in agreement that here was someone that we can do business with.

For the first time in many years I had no responsibility to worry about and it was somewhat liberating which made this one of the most enjoyable conferences ever. The team who attended with me all came back with several actions to put into place and a much better understanding of the industry and where NWES is placed (at the top obviously!). On this showing the NFEA conference has a lot more life in it yet and the non attendees are in danger of falling even further behind the pack. Book now for next year!